Privacy Policy

Last updated: 19 April 2026  ·  Stereotyped Pty Ltd (ACN 667 437 872)

Stereotyped Pty Ltd ("Stereotyped", "we", "us", or "our") is committed to protecting the privacy of individuals who interact with our platform and services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at stereotyped.ai or any of our services, you consent to the practices described in this policy.

1. Who We Are

Stereotyped is an AI sizing intelligence platform for fashion brands. Our registered address is Gold Coast, Queensland, Australia. For privacy enquiries, contact us at support@stereotyped.ai.

2. Information We Collect

We may collect the following categories of personal information:

• Contact information: name, email address, phone number, business name
• Body measurement data: height, weight, and body measurements collected via our sizing tool (with explicit consent)
• Usage data: pages visited, features used, click behaviour, and session information
• Device and technical data: IP address, browser type, operating system, and referring URLs
• Communications: messages sent via our contact form or email

We do not collect sensitive information (as defined under the Privacy Act) unless you have expressly provided it and consented to its collection.

3. How We Collect Information

We collect personal information directly from you when you:

• Fill in our contact or enquiry form
• Book a demonstration via our scheduling tool
• Use the Stereotyped sizing widget on a partner brand's website
• Correspond with us by email or phone

We also collect certain data automatically via cookies and analytics tools when you visit stereotyped.ai.

4. Why We Use Your Information

We use personal information for the following purposes:

• To respond to your enquiries and provide our services
• To operate and improve the Stereotyped platform
• To generate anonymised sizing and fit analytics for fashion brands (body measurement data is never shared in identifiable form)
• To send service-related communications you have requested
• To comply with our legal and regulatory obligations

We will not use your personal information for direct marketing without your consent.

5. Disclosure of Your Information

We do not sell your personal information. We may share information with:

• Service providers: third-party vendors who assist us in operating our platform (e.g. hosting, analytics, scheduling tools), bound by confidentiality obligations
• Technology partners: our body measurement technology provider processes measurement data on our behalf under strict data processing agreements
• Legal requirements: where disclosure is required by law, court order, or government authority

Any third-party service providers are required to handle your information in accordance with applicable privacy laws.

6. Body Measurement Data

Body measurement data collected through our sizing tool is treated with the highest level of care. It is:

• Collected only with your express consent
• Used solely to provide accurate size recommendations
• Shared with brand partners only in aggregated, anonymised form for inventory and sizing intelligence purposes
• Never sold to third parties
• Stored securely with access controls limiting who can view identifiable data

7. Cookies and Tracking

We use cookies and similar technologies to improve your experience on our site, understand usage patterns, and measure the effectiveness of our services. You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

8. Data Storage and Security

Your personal information is stored on secure servers located in Australia and/or internationally with reputable cloud infrastructure providers. We implement appropriate technical and organisational measures to protect against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is 100% secure.

9. Your Rights

Under the Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to our legal obligations
• Withdraw consent to the use of your body measurement data at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, contact us at support@stereotyped.ai. We will respond within 30 days.

10. Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Body measurement data is retained for the duration of your account and deleted upon request or account closure.

11. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

For any privacy-related questions or requests:

• Email: support@stereotyped.ai
• Phone: +61 424 949 558
• Address: Gold Coast, Queensland, Australia